| Founded in 1900, it
first started with a small shop selling shirts and accessories.
Their products |
| were skilfully made
with natural and fine materials and were liked by white-collar
workers. |
| Consequently, a complete
line of menswear was developed. |
|
| In 1926, Austin Reed
established a large department store for selling clothing
on a most thriving |
| Regent Street, transforming
from a traditional store into a strong cross-country
enterprise. |
|
| Based thus
created an attractive English style. |
|
| In the 1960's, as consumer
recognized and liked Austin Reed more and more, the
glamor of Austin |
| Reed, like a whirlwind,
encircled England, France, Italy, United States and
Japan. In 1994, Austin |
| Reed was granted the
Royal Warrant by H.R.H. The Price of Wales as outfitters
and in 1995, |
| Austin Reed was granted
the Royal Warrant by H.M. The Queen as outfitters to
Her Majesty. |
| Austin Reed has been
highly regarded by the British royalty and the social
elite as "The Modern |
| British Business Brand".
Austin Reed, with its fine quality and outstanding service,
has become |
| the symbol of fashionable
clothes for the modern men who have good taste, are
confident and |
| vigorous. |
|
| Austin Reed, which
has just celebrated its centenary, has been favored
by countless consumers all |
| over the world and
has become an international clothing brand that enjoys
an annual sales as high |
| as 300 million English
pound. In addition to the nearly 50 Austin Reed stores
in England, there are |
| Austin Reed stores
or department store corners in major cities in Europe,
United States, Canada, |
| Japan, Singapore
and Taiwan where all the fashionable gentlemen of the
world can appreciate the |
| unique style
of Austin Reed. |
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